Sitting in Washington DC Recruiting

I'm sitting in a Starbucks in downtown Washington DC waiting for a status meeting with some department heads and thinking about a discussion I saw on Sqaukbox (cable morning business show), about what careers are going to be hot in the next few years. 

Over and over, the "Hunt" for top talent is brought up in one form or another.  The experts are beginning to realize that recruiting and HR are two different functions and need clear focus for each to be successful.  Recruiting needs a clear strategy and path for success.  Do you know who you'll be recruiting in the coming years?  Not just the technical job spec., but what about how old are they, what do they read, where do they visit, etc. 

Smaller companies seem to be better positioned, mainly because they are more flexible.  It's the "big guys" that I think will be hurt the most.  But, then again, they have more money to throw at these problems.  It can be fixed this way, but a lot of that money is wasted.