Scare tactics - Don't go there

During this Halloween and election season we see a lot of scare tactics being used but don't let that force you drop your standards of professional behavior. 

Clients and candidates don't appreciate being lead down a path based on information that you provided about a competitor or situation, that is just "provided" by you to scare them into your product or company.  I'm talking about methods or discussions about rumors or features that just aren't true or unfounded.

You will sleep better and your clients/candidates will build a greater trust over time if you deal with them honestly and always in a open manner.  If you have information you believe could have a major negative affect on an important decision, do you homework and get the facts.  Don't just say, "I heard blah, blah, blah."  Don't create images or false names on the blogs just to start rumors or take blasts at competitors. 

This is a tough industry and a lot of sneaky things go on.  Be one of the good guys in the business.  Even if you loose a few because your competitor won sometimes when they shouldn't have, you will have a more enjoyable career by staying to your ethics.