Client Surveys Good Report Cards of Your Services

I'm putting together a customer survey for one of my programs in Washington DC.  There are many reasons you also should be occasionally surveying your customers.  Often, you can find out if the client really thinks your company is as good as your sales rep says you are. 

I learned this lesson from some Malcom Baldridge quality training a few years ago.  By polling, you can gain knowledge about their general feelings about the quality of your work, but also, you are able to dig in further detail about specific services like recruiting, sales management and your invoicing procedures.  It's all in how you word the questions.

Don't make it too long and make it as easy as possible to understand and complete.  The KISS principle is the way to go.  Give them "Greatly Agree" to "Greatly Disagree" ranges.  I like about about 7 levels.  Over 10-15 questions you get a good feel for impression and it gives you room to monitor improvements.