Hire Sales Now

Given the downturn, many companies are trimming their sales forces.  But, unless they are in dire need of the cash, it could really slowdown their recovery.

Now, you could have a wrong mix in types or styles of sales, which could cause some problems.  If you have always hired, "Closers", it may now come back to bite you.  What is needed now is "Farmers". 

Farmers are the kinds of sales folks that many companies have shunned.  Saying that it takes them too long to produce.  These are the kinds of folks that call clients just to visit.  They don't need open orders for them to take clients out to lunch.  They don't use hard pressure tactics to get and close orders or they spend their time elsewhere.   The problem now, is there is not any "elsewhere". 

I wouldn't replace your sales force mix to all farmers, but now is the right time to seed as many fields as possible and strengthen your personal relationship with clients.