Sales/Recruiter Goals during a recession?

Ok, we all agree that we're in a recession.  Some companies are doing better then others, but everyone I talk with have said there is a downturn.   Goals are sometimes the first thing that are forgotten during tough times.  It just depends on how you use them;  1) A reason to get rid of people 2) A motivator.

If you use your goals to justify getting rid of under performers, you're going to have a field day in the next year.  Unless your goals are low, chances are, no one will make them this year unless they have accounts that are a lock for business.  Even clients like Walmart, which are doing well in this economy, look for ways to tighten up the vendor's business. 

If you use your goals as a motivator, you may be in trouble.  In down times, motivation may be the only thing you can do for your employees.  The money may not be there to pass around. 

Ever thought about changing your goals?  Maybe not base them on  the final sale, but maybe base them on the steps you want accomplished in a longer then normal sales cycle?  Base goals on candidate and client visits.  Base them on database growth with new candidates and clients in your CRM or ATS?

Now is the time to grow your company's roots deep.  If you know you have the right team, do your best to change the way you think and maybe the way you set goals.