What if you client/candidate really doesn't need your services now?

How many times has your client or a new candidate told you that they weren't interested in your services now, but may in the future?  Do you stick your tail between your legs and run away?  Do you pound on them until they get mad and swear to never talk to you again?  The true answer is in the middle.

It's very important to keep in contact with your customers, even when they don't need anything from you.  Use this time to build your personal relationship with them.  Have a lunch or meeting and don't talk about business at all.  Get them speaking on a personal level so they view you as someone they can be honest and open with.  Tell them about your family and career goals. 

Too many times our customers and candidates view us and only around when we can make a buck.  Help change that to be a friend they like to do business with.